TURNED AN ARCHITECTURAL
OPENING INTO A REGIONAL
CULTURAL MOMENT.

TURNED AN ARCHITECTUALOPENING INTO A REGIONALCULTURAL MOMENT.TURNED AN ARCHITECTUAL OPENINGINTO A REGIONAL CULTURAL MOMENT.

Orchestrated the integrated launch of Morpheus across Greater China, connecting celebrity and KOL strategy, live storytelling, media and always-on content around a landmark architectural opening.

// GRAND_LAUNCH

01 / LAUNCH NARRATIVETurned the architectural opening into a story designed for regional attention.●
02 / CELEBRITY + KOLBuilt cultural reach through celebrity, creator and influencer participation.●
03 / LIVE CONTENT SYSTEMConnected the opening to real-time social, video and event storytelling.●
04 / PRESS + SOCIAL AMPLIFICATIONExtended the launch across earned media, digital channels and audience conversation.●
05 / MOMENTUM AFTER OPENINGSustained attention beyond launch through ongoing content and cultural relevance.●

THE SIGNAL /
ARCHITECTURE, MADE INTO ATTENTION.ARCHITECTURE, MADE INTO ATTENTION.

// OPENING_IMPACT

14M LIVE VIEWS · 1 MONTH67.35M REACHES · 1 MONTH15.05M TOTAL ENGAGEMENT

LIVE ARCHIVE ↗