TURNED A FLAGSHIP
SHOW INTO A CITY-WIDE
REASON TO TUNE IN.

TURNED A FLAGSHIPSHOW INTO A CITY-WIDEREASON TO TUNE IN.

Shaped the launch and go-to-market system for Studio City’s flagship entertainment production, connecting pre-launch anticipation, live experience, social amplification and audience participation.

01 / LAUNCH NARRATIVEPositioned Elekron as a new flagship entertainment experience for Studio City.›
02 / PRE-SHOW ANTICIPATIONBuilt curiosity and demand before opening through staged content and reveals.›
03 / LIVE MOMENT SYSTEMTurned the premiere into a content engine across live, video and social.›
04 / KOL + MEDIA AMPLIFICATIONExtended reach through creators, media and cultural conversation.›
05 / O2O PARTICIPATIONConnected digital attention with the on-property entertainment experience.›

EXPECTATION → PREMIERE → ECHO

Studio City launch experience at night — **ELÉKRON**LAUNCH_SEQUENCE

THE MAKING OF ELĒKRŎN ↗