MADE A WEEK OF
RUGBY A MARRIOTT
BONVOY MOMENT.

Built an integrated sponsorship platform connecting sport, music, social and live experience, turning Hong Kong Sevens into a broader cultural and audience moment.

// INTEGRATED_GAME_PLAN

01SPONSORSHIP PLATFORM+
02DIGITAL + SOCIAL+
03KICK-OFF CONCERT+
04VIP EXPERIENCE+
05ONSITE ACTIVATION+

01SPONSORSHIP PLATFORM+Turned the partnership into a connected brand and audience platform.
02DIGITAL + SOCIAL+Built anticipation and participation across content, social and digital channels.
03KICK-OFF CONCERT+Extended the tournament into music and culture beyond the pitch.
04VIP EXPERIENCE+Created a premium hospitality layer for partners, guests and stakeholders.
05ONSITE ACTIVATION+Connected live audiences with branded moments across the event.

GO RUGBY