TURNED THE FASHION
FLOOR INTO A DIGITAL
FASHION FIELD.

Built a connected luxury commerce system across Greater China, bringing brand desire, editorial content, product launches and conversion into one digital journey.

01 / EDITORIAL COMMERCE+
02 / PRODUCT LAUNCH SYSTEMS+
03 / SOCIAL DESIRE+
04 / 020 MOMENTUM+

// FASHION_ENGINE

01 / EDITORIAL COMMERCETurned luxury storytelling into pathways from discovery to purchase.
02 / PRODUCT LAUNCH SYSTEMSBuilt coordinated digital launches across brands, products and channels.
03 / SOCIAL DESIREUsed content and social culture to build relevance, discovery and demand.
04 / O2O MOMENTUMConnected digital attention with store, event and retail experiences.

CURATION　→　CULTURE　→　CONVERSION

// COMMERCE_LOGICDESIRE INTO DEMAND.

OPEN DIGITAL FLAGSHIP