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BUILDS / PAO_BANK / VIRTUAL_BANKING / HONG_KONG
LICENCE
Licensed to serve Hong Kong with a technology-led banking model built for the future.
EXPLORE PAO ↗// VIRTUAL_BANKING_LAUNCH
POSITIONED A NEW
BANKING MODEL FOR
HONG KONG.
ONECONNECT / VIRTUAL_BANKING
BY PING AN ONECONNECTDIGITAL ACCOUNTPAOBANKContributed to the launch of one of Hong Kong’s first licensed virtual banks, working across mobile app development, digital experiences and an integrated market approach alongside banking, corporate and finance teams.
// WHAT_CHANGED
- 01 / MOBILE APP EXPERIENCEShaped the digital experience around a mobile-first banking model.
- 02 / DIGITAL APPROACHBuilt a connected digital journey across product, content and channels.
- 03 / INTEGRATED MARKETINGConnected brand, product and market activity around the launch.
- 04 / LAUNCH READINESSAligned customer-facing touchpoints for a coordinated market entry.
- 05 / BANKING + FINANCE ALIGNMENTBridged marketing priorities with banking, corporate and finance requirements.
// LAUNCH_CONTEXT
- MARKET
- HONG KONG
- MOMENT
- VIRTUAL BANKING LICENCE
- FOCUS
- MOBILE + DIGITAL
- MODE
- CROSS-TEAM LAUNCH
- OUTCOME
- MARKET READY
LICENCE → EXPERIENCE → MARKET
// LAUNCH_READINESS
- LICENCE
- GRANTED
- PRODUCT
- READY
- CHANNELS
- SYNCED
- LAUNCH
- LIVE