PUT FORMULA E ON
HONG KONG’S
STARTING GRID.

Turned Hong Kong’s first Formula E race into a citywide launch moment spanning brand, promotion, partnerships and live experience.

// RACE_CONTROL

01 / CITY POSITIONINGPositioned Hong Kong as a new stage for global electric motorsport.
02 / GRAND LAUNCHBuilt anticipation around the arrival of Formula E in the city.
03 / INTEGRATED PROMOConnected campaign, content and media into one launch narrative.
04 / PARTNER ACTIVATIONExtended the event through partners, brands and shared audiences.
05 / RACE WEEKENDTurned the inaugural race into a city-wide live experience.

TURN 11
RACING LINE: OPTIMAL
LAT: 22.2867 N
LON: 114.1627 E

02 / GRAND LAUNCH03 / CITYWIDE PROMO04 / RACE WEEKEND