// GLOBAL_TO_LOCAL_ENGINE MADE A GLOBAL AIRLINE MADE A GLOBAL AIRLINE Turned Cathay’s global brand narrative
// WORK_SCOPE 01 / GLOBAL NARRATIVE Turned travel, heritage and people into one adaptable content system.
02 / LOCAL CULTURE Made the global brand relevant through locally resonant stories and moments, from Lunar New Year Parade to Wine & Dine.
03 / INTEGRATED CAMPAIGNS Connected social, digital and live experiences around key cultural occasions.
04 / COMMUNITY + AMPLIFICATION Built participation through creators, audiences and real-time conversation.
05 / LIVE MOMENTS Turned major events including Clockenflap and Hong Kong Sevens into shared brand experiences beyond the venue.
01 / GLOBAL NARRATIVE+ 02 / LOCAL CULTURE+ 03 / INTEGRATED CAMPAIGNS+ 04 / COMMUNITY + AMPLIFICATION+ 05 / LIVE MOMENTS+ GLOBAL → HONG KONG → THE WORLD 
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